Ana Giacone
© Ana Giacone

BRING.IT.BACK.

(PLEASE)


Inter’s Global Expansion combined with a Retro Jersey Market Trend provide a unique opportunity for the Inter x Pirelli Sponsorship.


The proposal is simple: Reinvigorate one of football’s most iconic sponsorships by placing the Pirelli logo on Inter’s kit for 27/28 season.


The sponsorship deal aims to amplify Pirelli’s global brand awareness and emotional connection, especially in growth markets (e.g. Asia, Latin America, USA).


Additionally, it promises revenue growth for both partners through retro kit sales, exclusive media campaigns, and integrated brand storytelling.

Front-of-Shirt Sponsorship


Back where it belongs. Pirelli will shine as the front-of-shirt sponsor in the three Inter kits for 27/28 season.


In partnership with Nike, the kit design will pay homage to Inter's golden years with a retro-inspired look.


This comeback represents a four-way win. Inter fans get the Inter x Pirelli legacy restored. Lautaro scoring in a meaningful kit every Sunday. Shirts worthy of wearing to Christmas dinner.


Pirelli receives an injection of brand equity through Media Broadcast Value, including in the highest stage of international football: The UCL.


Inter and Nike get an uptick in merchandising revenue, driven by a culturally-relevant decision.

Co-Branded Retro Capsule Collection


A limited-edition off-the-pitch capsule collection inspired by the Inter x Pirelli partnership.


Bold pieces, graphic patterns and elevated materials to wear the neroazurri colors with pride in every occasion.


Developed and produced in collaboration with Fanatics, Inter’s licensing partner, and distributed through official Inter and Pirelli commerce channels.


Three-way participation in revenue.

Digital Branded Content Series


Inter has invested in building the Inter Media House for opportunities like this.


A series of history-rich campaigns run in Inter’s social media channels will create the buzz that this comeback deserves.


Starting off with the Bring it Back (Please) series highlighting Inter’s legends, echoing the fans longing for the iconic sponsor.


Building up to Nella nostra storia e nella nostra memoria (In our history and in our memory), a fan-focused campaign highlighting favorite moments of the Inter x Pirelli golden era.


Closing the digital activations with the official Season 27/28 kit and Retro Capsule Collection launch, and a transition to the Ready for the Road Champions League campaign.

Matchday Stadium Visuals Activation


Activations to transcend the social media space and engage fans in-stadium and at home through broadcasting.


Following the same campaign cadence and timeline as the social media campaign, the in-stadium activation kicks off with a bold Bring it Back (Please) perimeter advertising.


The main activation takes place under Nella nostra storia e nella nostra memoria. Right outside the stadium doors, while queuing to get in, fans are asked to take on a challenge: Drawing the Pirelli logo relying solely on their memory. Hundreds of fan-made logos are collected and turned into a video shown on the big screens before the game starts, highlighting the emotional connection between Inter and Pirelli.


Finally, a tunnel co-brand activation takes over during Champions League matches as part of the Ready for the Road campaign, playing the parallelism between a physical road and Inter's road to the CL final.

In a sponsorship landscape dominated by short-term visibility, the Inter x Pirelli partnership represents a rare opportunity to build from existing cultural equity.

All assets shown in this proposal have been developed by a human (me).