I'm constantly analyzing how people behave, both internally as employees and externally as consumers. Understanding humans and using measurable insights to craft compelling narratives that influence their behavior is my favorite thing to do.
For the past years, I've had the opportunity to help Nike EMEA accelerate the adoption of a custom-built analytics platform across key business areas.
Whether shaping brand perception or guiding organizational change, I believe the key to driving impact lies in one thing: telling a great story.
Change & Communications Manager for Nike [Cognizant]
2022 – Today
Communications & Multimedia Design Consultant [Accenture]
2018 – 2022
Freelance Communications & Media Consultant [IDB]
2018 – Today
Associate Professor [UNLP]
2017 – 2019
(Barça Innovation Hub)
Bachelor Degree
in Multimedia Design
(UNLP)
Professor in
Multimedia Design
Storytelling Certified
CCMP Certified
(ACMP)
Storytelling
Communications
Visual Design
Sporstwear Retail
Organizational Change Management
Talent development & learning